Awards & Engraving

2019 Sublimation Report

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10 The Sublimation Report • Spring 2019 a-e-mag.com • printwearmag.com coasters. If you have your client's art- work, it is easy to put it on one or more different products. • Try out new products to gauge interest and keep your product offerings fresh. FIVE: MATCH COLORS LIKE A PRO Sometimes customers ask for a "pretty blue" or a "dark red." Other times, cus- tomers ask for a specific spot color such as a Pantone color, school color, or color on a business card. When it comes to spot color matching, sublimation decorating presents some challenges over and above traditional digital output due to its two-step process (printing the transfer and then transferring it onto the substrate) and each substrate having its own unique characteristics that affect color. As a result, many sublimators incorrectly select a color based on how it looks on their monitor or they simply type in a Pantone swatch value hoping that the final product is accurate. Either approach will likely fail. For no- surprise color matching, print a color chart from within your graphics program and then transfer it to a variety of products. This lets you know exactly how each color will look on each product once trans- ferred, not how it looks on your monitor. When customers ask for a specific color, they can select from the printed chart. I recommend producing a "pleasing" color chart and a "precise" color chart. • Pleasing color chart: Limit the number of pleasing color choices a customer is provided. The default RGB color pal- ette makes an excellent pleasing color chart, as it offers a limited number of vivid colors and excellent grayscale selections. • Precise color chart: Lots of color choices are needed for those hard-to- match business cards, school colors, and Pantone solid colors. The TRU- MATCH color palette offers a much larger variety of color choices. • To use the chart, locate the color that your client is requesting by holding the object or a Pantone swatch book against the chart. Then, reopen the color chart you printed, go to the page/row/column of the color that was selected, and design with that color. • CorelDRAW has an undocumented "create color swatch macro" feature that allows decorators to easily create and print the chart of your choice. There's an alternate option for programs like Photoshop and Illustrator. SR For no-surprise color matching, print a color chart from within your graphics program and transfer it to a variety of products. This lets you know exactly how each color will look on each product once transferred. IMAGE COURTESY CONDÉ SYSTEMS Road to Sublimation Success For Advertising Inquiries, Call: 800-669-0424 a-e-mag.com/advertise

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