Awards & Engraving

2019 Sublimation Report

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www www a-e-mag.com • printwearmag.com Spring 2019 • The Sublimation Report 25 VIDEO TUTORIAL Put it to use! Now that you have the numbers, it's time to go out there and sublimate. Check out this video tutorial that teaches you how to sublimate multiple items at once: http://aemag.ly/subefficient EDUCATION AND RESOURCES Most respondents were confident in both creating and selling sublimated products within 30 days. Some respondents felt it required more than a year to begin creating (9%) and selling (4%). Top Five Additional Resources for Sublimation: Online Tutorials and Resources . . . . . . . . . . . . . . . . 65% Training Videos (YouTube) . . . . . . . . . . . . . . . . . . . . . 55% Sublimation Product/Equipment Supplier . . . . . . . . 47% Industry Publications . . . . . . . . . . . . . . . . . . . . . . . . . 41% Trade Shows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37% EQUIPMENT AND INK Length of Sublimation Printer Ownership: 0-2 Years . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29% 3-4 Years . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18% 5-6 Years . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11% 7-8 Years . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 % 9-10 Years . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 % More than 10 Years . . . . . . . . . . . . . . . . . . . . . . . . . . . 21% 54 % of respondents purchase ink 1-2 times per year. Number of Heat Presses in Use: 0 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2% 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30% 2 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38% 3 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19% 4 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7% More than 5 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2% 76 % of those participating use new cartridges versus 17 % who use the refillable option. Top Influencers for Purchasing Decisions of Substrates: Price . . . . . . . . . . . . . . . . . . . . . . . . 72% In-Stock Availability . . . . . . . . . . . . 66% Customer Service . . . . . . . . . . . . . 57% Shipping Costs . . . . . . . . . . . . . . . 48% Supplier Location . . . . . . . . . . . . . . 43% Product Knowledge . . . . . . . . . . . . 41% Supplier Loyalty . . . . . . . . . . . . . . . 26% Top Five New Sublimation Product Sources: Industry Publications . . . . . . . . . . . 72% Trade Shows . . . . . . . . . . . . . . . . . 55% Supplier Website . . . . . . . . . . . . . 51% Supplier/Distributor Catalogs . . . 49% Supplier Email Notification . . . . . . 48% 67 % of participants reported selling sublimated products to only end-users, while 29 % reported selling to both the end user and reseller. Pricing Methods for Sublimated Products: Multiple of Actual Cost . . . . . . . . . 55% Perceived Value . . . . . . . . . . . . . . . 43% Competitor Research . . . . . . . . . . 34% Use Supplier Suggestions . . . . . . 15% Double the Actual Cost . . . . . . . . . 9% SR

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