Awards & Engraving

2019 Sublimation Report

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4 The Sublimation Report • Spring 2019 • 5 Tips to Plan for Success and Reduce Failure I magine driving a car with no destina- tion in mind or a plan to get you there. Unfortunately, that's how many folks currently approach sublimation decorating. Once they finally get frustrated enough to stop the car and ask someone for direc- tions, time and money have been lost on an unnecessarily bumpy road. How can you avoid this all-too-common mistake? Before ever getting on the road, seek out a sublimation partner that is dedicated to your success and take advantage of their wisdom and experience. It doesn't cost more to partner with an expert manu- facturer/integrator that can put you on, and keep you on, the road to sublimation success. Many years ago, I published my sublimation road map: "101 Tips and Tricks for Sublimation Success." The fol- lowing highlights a few tips that I feel are especially helpful to those new to the sublimation industry. ONE: DOCUMENT EVERYTHING Maintaining a detailed sublimation journal on all aspects of the business David Gross is the president of Condé Systems, Inc. For more than 25 years he has developed and built the Mobile, A l a b a m a b a s e d company into the premier source for printers, substrates, and consumables serving the graphic art, photography, pre- press, and desktop publishing industries. Road to Sublimation Success: By David Gross

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