Awards & Engraving

2019 Sublimation Report

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Page 8 of 32

8 The Sublimation Report • Spring 2019 • FOUR: DON'T LET YOUR OPINONS GET IN THE WAY OF MAKING MONEY Part of being in the sublimation busi- ness is deciding which products to sell. I find that many veteran sublimators offer traditional products such as mugs and plaques but are unwilling to expand when new ones such as curved acrylic and tapered drinkware are introduced. They are either stuck in a comfort zone or use their own personal tastes to pick and choose what they offer. Just because you don't like a product has nothing to do with what your clients want. Editor's Note: Get some ideas on new substrates to add to your offering using the sidebar titled Best Sublimation Substrates for the Beginner on page 11. • If you sell shirts, sell complementary socks and sleeves. For drinkware, sell Road to Sublimation Success FRP is a forgiving product when it comes to pressure. Pressure settings do not have to be exact in order to get a good result. IMAGE COURTESY JDS INDUSTRIES | 800.478.2457 PW0419 As today's uniforms continue to trend toward polyester and other synthetic blends, stopping dye migration is front and center for apparel decorators. Decorating heat-sensitive fabrics is possible with innovative materials and equipment from STAHLS'. LEARN MORE ABOUT BLOCKING DYE MIGRATION DEFEND YOUR DESIGN NO MATTER WHAT'S KICKED YOUR WAY ijklmn

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