Awards & Engraving

April '19

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16 a-e-mag.com • A&E APRIL 2019 YOUR LASER AT WORK By Bob Hagel LISTENING AND LEARNING Is it a large company or a small local business? What do they do? What is the plaque for? We also asked for a brief description of the event for context. This helps us understand what an appropriate budget is for the plaque. Some of our cus- tomers are new to awards and recognition, and we want them to be successful. We can counsel the customer if needed to make sure the plaque quality is appropriate for the award. Learning about the company gives us insight as to color preferences, style, and information to be used in the design later on. If a winner has been chosen, we want to know about their job and why they won. Here is when we build their trust in us and assure them that the information they provide us stays confidential; we want the recipient to feel appreciated. SELECTING THE PLAQUE AND PLATE To begin, we get an understanding of the budget. We start by showing the customer the quality differences between various plaques. They typically understand the differences and appreciate the counsel. For an Employee of the Year award, even for a small local business, a mid- priced plaque is a good starting point. If a lesser-quality award is chosen, next consider plaque size. The middle to larger size plaques are more appropriate. A better quality or more decorative plate, such as a gold border, can also be used to enhance the overall look of the award. A piano-finish plaque is the ultimate look, while an MDF core can lower the T his month I am going to take us through a plaque order from the sales process or product decision stage to the delivery. The purpose of this particular plaque is to recognize an Outstanding Employee of the Year. The customer is new for us, so we started by learning about the company and event. Creating a Laser Engraved Plaque from Order to Delivery Bob Hagel and his wife Dana own Eagle's Mark Awards & Signs, offering a full line of personalized products using laser engraving, sand etching, and full-color UV direct print on products. They have offered awards, recognition, and signage products to organizations for more than a decade in the Southern California wine country. He can be reached at bob@eaglesmark.com. The layout for an employee of the year plaque I do each year. ALL IMAGES COURTESY BOB HAGEL

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