Awards & Engraving

April '19

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A&E APRIL 2019 • a-e-mag.com 19 are made, additional parts are needed and pressure on production increases. If you cut the schedule too close, you may also run out of time to get additional pieces. Overnight shipping charges is another way of eliminating profits. DESIGN AND LAYOUT Before I begin laying out the text and graphics, I consider all the information the customer wants on the plaque. Is there more than one graphic? Is it wordy? Is there a lot of room to fill? Does the plaque plate have a rectangular area, or do I have an odd shape to work with? If there is more than one graphic, has the customer asked for the graphics to be laid out in a particular order? There may be a relationship between the graphics. For instance, a city seal and a police department special teams logo may be included. Making the team logo larger or more prominent than the city seal may be inappropriate. Ask about this consideration. I have a number of ongoing relationships with city governments and realize that a mistake with graphics can cost me the account regardless of the desires of the person placing the order. Graphics can be an emotional subject, so layout and any needed changes should always be approved by your ordering customer. Make sure approvals are documented. If the plate (or acrylic) has a non-rect- angular engraving area, consider whether a graphic can be placed in the odd-shaped area, especially if there is a lot of text. If the customer has not asked for the information to be placed in a certain order, I have a specific order I usually lay it out in. If the date used is the year, I place it before the award title (if there is one). This order would be: organization logo, year, award title, name, and words of appreciation or sentiment. To highlight the name, I may place an ornament under it, especially if there is plenty of leftover space. Another method of making the name larger is to stack the first name over the last name. The recipient always likes to see their name standout. If a complete date, such as March 15, 2019, is used, I often place it last (sometimes as "Presented on…"). ENGRAVING AND ASSEMBLY A key consideration in lasering the award is the amount of detail there is in any graphics used. I have a few city seals and logos that have so many small details that I laser them at 1,200 DPI. The lowest I laser at is 400 DPI; I find I get a cleaner result at 600. When lasering at a higher resolution, you may be able to lower your power level. I find some plate colors such as a blue plate work best with two passes. Attaching the plate to the plaque can be intimidating at first. Use two short 1⁄4- Laser Engraving Duets Ultimates. The engraving substrate for your most demanding jobs. ™ We've redefined durability with Duet's Ultimates – an engraving substrate that stands up to the toughest environments. Whether it's high humidity, high traffic or high debris – Ultimates impact-modified acrylic performs beautifully, indoors or out. The tougher the better. GET TOUGH. See for yourself with a FREE sample at DuetsByGemini.com/GetTough

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