Awards & Engraving

April '19

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22 • A&E APRIL 2019 T he wedding market is a multi- billion-dollar arena that employs an array of businesses from pho- tographers to caterers, florists, and more. It can also be an opportunity to grow your sublimation business. The average cost of a wedding reached an all-time high of $33,391 according to a 2017 survey from The Knot 2016 Real Weddings Study, which surveyed 13,000 brides and grooms across the United States. Couples want their personalities to shine through, whether it includes religious or cultural aspects, in addition to personalized ele- ments. Dye-sublimation is a great chance for short- and long-run products for the wedding market. NETWORK AND CONNECT Now that you are considering getting into the wedding market, here are some ways to start networking and connecting. Start locally to connect with retailers who serve the wedding market already. This can include photographers, event spaces, caterers, bridal gown shops, flower/nursery By Jennifer Foy Jennifer Foy has over 15 years of experience using Adobe Photoshop. She has received a Master's degree in Design and Advertising from Syracuse University and a Bachelor of Fine Arts in Visual Communications from the Ringling School of Art and Design in Sarasota, Florida. Her years of teaching experience include numerous software and design classes in Adobe Illustrator, Photoshop and InDesign for colleges in Atlanta, Georgia and Louisville, Kentucky. Jennifer is currently working as the Creative Director and Universal Woods with the Unisub and ChromaLuxe brands. Jennifer can be reached by email at Wedding Bells and Increased Sales A 101-level overview of how to sell to the wedding market From large to small items, sublimation can be part of many stages of the wedding. Interacting with vendors, especially photographers, can be a big opportunity. ALL IMAGES COURTESY JENNIFER FOY

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