Awards & Engraving

April '19

Issue link:

Contents of this Issue


Page 26 of 68

24 • A&E APRIL 2019 Personalized picture frames make a great gift. Popular sublimatable products to consider: • Keepsake boxes • Jewelry such as a necklace with a per- sonalized charm (think monogram initials or the longitude and latitude of the wedding venue) • Blankets • Coasters for the newlyweds or used as a way to ask a bridesmaid to join the wedding party • Koozies • Mugs (with Mr. & Mrs. adorning it) • Wine stoppers • ChromaLuxe photo panels • Picture frames with a wedding saying or the couple's names • Bag tags (personalized for the newly- weds or a general design themed for all the guests) If the wedding is near the holidays, an ornament is a popular gift. Another popular wedding item is a large photo panel on a table or easel with a photograph of the couple surrounded by a white or light- colored pattern as a frame. On the digital frame, guests sign with a Sharpie/perma- nent marker. Other items needed can include wel- come or directional signage, table identi- fiers, etc. You can find some starter artwork geared towards a beach wedding on Unisub. com under Markets: https://www.unisub. com/market/wedding-market. Look for more wedding-themed artwork and trends to be added and updated throughout the year here to help you. Current trends for weddings include seasonal (such as floral for spring) as well as marking dates/places the couple met, became engaged, or are getting married. These markings can include longitude and latitude or the star map trend. Cou- ples put the night sky (typically as a line art drawing) with the date they became engaged or their wedding date. Whimsical, magical, and colorful are 5 Hot Tips for the Wedding Market 1. Limit the number of revisions allowed. 2. Ask yourself before you get into this market: are you ready and willing to serve a same-sex wedding? 3. There's two people getting married — market to both the groom and bride. 4. Go for a twist on the classics and be open to trends. 5. Ask customers to share a snapshot of their product they are happy with online and tag you in social media, or take a snapshot when giving the bride/groom their product in the store and tag them in social media. Use products creatively; for example, a coaster to ask a bridesmaid-to-be wrapped with twine or ribbon.

Articles in this issue

Links on this page

view archives of Awards & Engraving - April '19