Awards & Engraving

April '19

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Page 27 of 68

A&E APRIL 2019 • 25 still big trends, which is ideal for subli- mation. Travel- or Boho-themed as well as beach glamour remain popular. Think unconventional seating charts (garden stakes, anyone?); functional favors (such as bag tags); adding in textures of lace, marble, or leather to backgrounds; and ways the bride or groom can add a secret message that reflects their personality. ALL ABOUT PERSONALIZATION The customer wants someone to work with them but may have a good idea on what they desire. The more you learn about the wedding market, the easier it becomes to figure out your boundaries and needs to better communicate with customers. The wedding market may be a huge business, but it's all about personalizing for that one magical day. Your dye-sublimation business can be a great addition to help the bride and groom complete their day while you grow your business in a new market. Photo panels can be used to identify or decorate tables. A&E

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