Awards & Engraving

April '19

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26 • A&E APRIL 2019 Y ou may ask yourself, "Why watermarks?" It's a great question. If you post photos of your sublimation work on social media, like Facebook, Twitter, or Instagram, you will want to read this article. Imagine one day you are scrolling through your Facebook page or looking on Etsy, and suddenly you see a photo of something you created, and someone else is using it to sell as their own. I wish I could tell you that it is rare, but the truth is, having been an Administrator on Face- book for almost 10 years, it is far more commonplace than what you expect. WHAT IS A WATERMARK? A watermark is a logo or a text inserted on a photo for the means of identifica- tion as well as a deterrent from someone copying your image. There are variations of the types of watermarks that can be used. For example, an organization may use a watermark much like a stamp, others may use their logo as their watermark, and some their signature. WHY USE A WATERMARK? The most common use for a water- mark is to deter someone from copying your image. For those trying to prevent image theft, the watermark can be a good example of keeping honest people honest, but not necessarily the same can be said for the thieves. Years ago, I displayed images on Face- book of some cool experiments that I was doing using some uncoated substrates, i.e., tile and glass with heat transfer paper. To my surprise, I found out that a com- pany had stolen my images, taken off my watermark, and was using them to sell their products. It didn't just happen once to me, SUBLIMATION BASICS AND BEYOND By Cheryl Kuchek Cheryl Kuchek is the owner of Just my Imagination DeZigns Inc. and has been active in the personalization industry for over 10 years. Cheryl has a passion for the industry and a love for helping people; she was the first to start a Facebook group to do just that. Sublimation for Beginners and Beyond is a resource to help those first starting out and those who are advanced. Cheryl can be reached at How to Create Watermarks in Photoshop

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