Awards & Engraving

April '19

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"Every customer is important to us." Wade Latham has operated business by that philosophy for a number of years, nearly 50 to be exact. Latham and Sons and Alli- ance Awards, located in Fort Worth, Texas, trace their roots back to Prestige Trophy Awards in 1970. And while the businesses have evolved considerably since then, the beliefs and customer service behind both of them has not. Latham is the only remaining family member, and original member, in the busi- nesses. However, several employees and even clients aren't exactly new faces around the shop, with a couple in each category spanning a few decades. Each is a testa- ment to Latham's dedication to customer satisfaction. DECADES OF LOYALTY Latham and Sons and Alliance Awards currently classify as custom corporate awards and recognition companies, offering every- thing from traditional crystal and acrylic awards to ADA signs, name badges, and more. But Latham mentions that they have dabbled in some other areas as well. "In past years, we have owned a bronze foundry pro- ducing small bronze sculptures," he remi- nisces. "We have been heavily into custom framing and paper pulp embossing." He even founded a small business in 1986 called Executive Awards, which according to Latham, was his first attempt at distributorship in the promotional prod- ucts industry. While that business was sold around the mid-'90s, Latham and Sons has been a supplier to the promotional prod- ucts industry since 1988. As a man who has seen and done almost everything, it's no wonder Latham has built up a loyal client base. "Latham and Sons and Alliance Awards have evolved into… companies with client relations that span decades," Latham states. "Every order is important to us, whether it is one item or 5,000 items." Beyond a long-standing customer base, Latham also values good employees. Abbas Saniei, production manager, has been working hard since 1981. "My favorite thing about coming to work is that we are like family," he states. "We all enjoy pro- ducing beautiful and meaningful awards." Adding to that sentiment is Peter Fan, art department manager. "I enjoy designing and creating unique plaques and custom awards for our customers," he says. The enjoyment is reflected in his many years working with Latham and Sons and Alli- ance Awards — 28 — as well as his satisfac- tion in creating products for the military and public service customers. PROJECT PERFECTION Backed by a group of hard-working employees and fail-proof business motto, Latham continues to see projects come through his door that bring excitement and challenges. Currently, the businesses offer a huge lineup of decorating services for an expansive product line: laser engraving, sand- carving/etching, direct-jet printing, vinyl cut signage, rotary laser engraving, name badge printing, and framing to name a few. But don't think that makes the day- to-day schedule stressful and chaotic. According to Latham, the opposite is true. "The products and services (we offer) are pretty simple," he asserts. "We make a concerted effort to satisfy the needs of our customers. Same-day service and free hot-shot delivery to our key accounts are a couple of examples of our efforts to satisfy By Cassie Green Shop Profile: Latham and Sons and Alliance Awards Decades-Long Customer Service The team takes great pride in every project they work on, whether it's a traditional plaque for a smaller customer or a 3-D imaged crystal that weighs 48 pounds. Alliance Awards put down roots in Fort Worth, Texas, where it continues to follow the belief that "every customer is important." ALL IMAGES COURTESY LATHAM AND SONS AND ALLIANCE AWARDS 52 • A&E APRIL 2019

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