Sign & Digital Graphics

April '19

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S I G N & D I G I T A L G R A P H I C S • April 2019 • 39 viding point-of-purchase displays to entire walls as a backdrop. Banner replacements for banner stands, tablecloths allow these products to be more reusable." Anderson says now is the best time to be in this market with all the printing and media options available. He points out that there are three major differences between getting into this market 10 years ago and now. "First off, the technology is stable. Inks, equipment and media are all well tested and well established. Next, the entry-level equipment in many cases is less expensive and the polyester fabric market has exploded with choices." Booming Markets Sharon Roland, advertising and public relations manager, Fisher Textiles Inc., Indian Trail, North Carolina, points out that in addition to the trade show indus- try, the soft signage market is seeing a boom in the retail and sports market- ing industries. "Many retailers are using SEG for window displays and in-store advertising. Fabric is easy to install and switch out. Since most fabrics are wrinkle resistant and lightweight, they can fold and ship in a small box. Shipping costs are less expensive than boards or other paper-based POP products." She adds that sporting events are uti- lizing more soft signage options inside stadiums and arenas for stadium run- ners and fencing graphics around the field. "Media pop-up backdrops with the team's logo are also prevalent in post- game press conferences and are easy to transport and promote team brand rec- ognition." Sharon Roland, Fisher Textiles Inc., says one of their latest addi- tions is the F7 Certified Fabric line for direct print. "These fab- rics undergo a comprehensive manufacturing process to ensure reliability and consistency on every roll. The line-up includes a soft knit, heavy knit, stretch and flag fabrics to accommodate a wide range of applications," she adds. (Image courtesy of Fisher Textiles Inc.) Mutoh's Randy Anderson says that from custom apparel to pillows and blankets, trade show graph- ics, soft signage, promotional items and more, the ValueJet 1948WX is an ideal choice for print shops looking to enter the world of dye-sublimation graph- ics. (Images courtesy of Mutoh America Inc.) "There is also growing demand for SEG fabrics such as our Deko-Tex Blockout with an extremely durable black back coating preventing any light from behind which would detract from the brilliance of printed graphics," says Top Value Fabrics' Mike Compton. (Image courtesy of Top Value Fabrics)

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