Sign & Digital Graphics

April '19

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Page 45 of 87

40 • April 2019 • S I G N & D I G I T A L G R A P H I C S DIGITAL PRINTING AND FINISHING DIGITAL GRAPHICS Roland agrees that these days there are so many more options for fabric and equipment today than a decade ago. She points out that for shops just getting into this market, they need to spend some time analyzing options for each step of the process: the printing equipment, the media and the finishing equipment before diving in. "To enter the soft signage market, you need a quality printer, heat press, finish- ing equipment and fabric media. Having all of this in house will prevent outsourc- ing and save time and money in the long run. Fisher Textiles offers over 100 fabric media options for soft signage and we provide sample rolls for prototyping free of charge." Roland explains that printing tech- nology has transformed this market. "In terms of fabrics, the soft signage mar- ket specifically has driven our product development team to create new and innovative fabrics that print beautifully, are durable, wrinkle-resistant and easy to sew. Fabrics have come a long way and there are so many more factors that go into R&D than in years past." Top Value Fabrics developed Deko-Tex 7048SUN, which is waterproof and engineered with an anti-fungicide treatment. (Image courtesy of Top Value Fabrics) Tiered Formulate® fabric hanging structures can be used to save space while relaying brand identity in store and showroom settings. (Photo courtesy of Orbus Exhibit & Display)

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