Sign & Digital Graphics

April '19

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S I G N & D I G I T A L G R A P H I C S • April 2019 • 43 more forgiving yet durable backlit fabrics such as our Microlux 240 8169WGFS," Compton says. "This fabric is con- structed with a knitted-in microfiber and engineered with light diffusion and print-receptive coatings, allowing the fabric to be printed on both sides with a varying look and texture." Compton says one of the key elements with this fabric is its stable dimensional stretch. "Unlike other backlit fabrics, Microlux 240 does not show coating fractures from creasing and eliminates pinholes and hot spots from LED light sources. This new fabric is also wrinkle resistant and soft, allowing ease in han- and educate yourself on entire pack- ages to fit your needs under one roof. Everyone is in the business to sell some- thing. The questions you need to ask are what do you need? What fits your budget and what will get you into the markets you are seeking to enter?" He adds that since the process can be a little overwhelming, at TVF they rec- ommend you seek out industry experts familiar with the entire printing work- flow. "We strongly believe in 'solution selling'. While we sell a wide variety of print media, we also work and consult closely with our customers to identify what elements, equipment and processes are needed for them to achieve success. There are also many industry forums you can become involved in to accelerate your education including presentations, blogs and webinars." Strong Vertical Growth Compton says that over a 10-year period, the demand for digitally printed soft signage has shown vertical growth with overall improvement in fabric choices, equipment speed, inks and ancillary printing system needs, enabling immediate turnaround time for custom printed graphics. "Printing technology has and is evolv- ing quickly. New generation printers have added tremendous speed with the introduction of new printhead technol- ogy, robust printing platforms, intuitive software, in-line curing becoming more advanced—offering increased output and ink flexibility—allowing print service providers to complete long run produc- tion in short time frames, transforming the market." Compton notes that print service providers face ever shortening lead times from their clients and are now capable of hitting deadlines as they adopt new technology in the soft signage market. Durable Backlit Fabric Options "New media and substrates are in constant demand as clients seek fabrics to fit specific applications and growth areas in soft signage. Examples include One of the best ways to look at your options is attending major trade shows. ALTE RNAT IVE A S M A R T HIGH-PERFORMANCE UV CURABLE INKS OPTIMIZED FOR USE IN HP ® SCITEX FB500 TM , FB550 TM , FB700 TM , FB750 TM , FB900 TM , AND FB950 TM PRINTERS Fast curing Lower cost High chemical resistance Flexibility of ink reduces chipping and peeling Comparable adhesion to FB250 (OEM) inks Eco-friendly bag-in-box packaging minimizes waste Formulated to achieve GRACol standards and G7 targets Backed by INX Digital's Worldwide Outdoor Durability and Ink Train Warranty for TRIANGLE ® brand ink BOOTH # 219 800-233-INKS (4657) info@inxdigital.com www.HFBinks.com

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