Sign & Digital Graphics

April '19

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S I G N & D I G I T A L G R A P H I C S • April 2019 • 45 image quality, greater detail and wider gamut, resulting in superior end products. "Faster drying inks have increased productivity, while a wider color gamut enables users to hit more spot colors, such as those required by corporations for their logos. Advancements in print- head technology, including variable droplets, allow for images that are more photorealistic than ever before," Hunter says. "There is demand for improved fabrics for backlit sign applications that minimize 'crazing,' so when the fabrics are backlit, flaws such as lines and color differences are less visible." Biggest Growth Segments Mutoh's Anderson says if you are looking at SEGs or they are already being offered in your business, then dye subli- mation is your best printing process. "Direct disperse ink is the choice for backlit SEGs, this will give good ink penetration into the fabric and maximize backlit performance," Anderson says. "SEGs are probably the biggest growth market in the soft signage industry. These allow for displays that can easily be changed out by the customer, provid- ing a cost-effective option over LED pan- els and can be much more cost effective than LEDs for huge displays." Anderson adds that one of the most common and perhaps overlooked appli- cations are tablecloths. "Others are quick, easy, effective signage for trade show, craft fairs, meetings and greet- ings. Banner stands are another soft sig- nage option where polyester is replacing PVC. Apparel is another growing area. Whatever the application, soft signage technology provides a stable platform on which virtually anyone can play," he concludes. SDG Roland DGA's Lily Hunter says some of the more popular applications, include banners for exhibits/displays, flags, backlit, back- drops, and silicone edge graphics (SEGs). (Image courtesy of Roland DGA) (Image courtesy of Fisher Textiles Inc.) Banner systems can be a great way to get the most from you soft signage. DFC-H5 Panel Saw & Dust Free Cutter Combo 2 m a c h i n e s i n 1 (763) 755-1600 SGIA 2018 Product of the Year Winner, Multi Function Category Combines your • Vertical Panel Saw • Substrate Cutter OneSixth.indd 1 2/26/19 2:57 PM

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