Sign & Digital Graphics

April '19

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50 • April 2019 • S I G N & D I G I T A L G R A P H I C S Sign & Digital Graphics presents some of the industry's latest wrap projects. If you have a recent project that you would like to share, please send a sample of your wrap project to Matt Dixon at mdixon@nbm.com. Wraps Projects WRAPS DIGITAL GRAPHICS Lynn Hudson owns Hotlanta Signs in Conyers, Georgia. Her recent completion of a full color-change wrap on a Dodge Durango was much more than a suc- cess story about a single wrap, but also a milestone for a resurgent career that had been derailed by health issues. We asked Hudson about her work and what this project meant to her. How did you get into the sign business and can you give me a history of your shop? "I had to retire from cooking in 2001 and had a degree in commercial and graphic arts, so my very first job was at a Signarama. When the market crashed in 2008, the current company that I worked for closed. Seemingly half of the country including myself was out of work, so I started my own company." What do you love most about work- ing in this field and what keeps you motivated? "The look on someone's face when I can take an idea out of their head and put it on a sign or a shirt. That smile on their face of absolute joy." Do you mind sharing the story about how you came back from your stroke and how it affected business? "We didn't think I would be alive, let alone be able to work again. It's like Drive and Determination One-woman shop overcomes obstacles to excel in the wrap market somebody hit a reset button on my brain. I have no memories of before the stroke, no memories of my kids being born or me being married and moving here. It's all gone. My memory retention part of my brain is broken. I can walk up to people who I've known for years and have no clue who they are. Thank good- ness my ability to still do artwork was not affected." How did this wrap project come about? "I was actually challenged to do it. We were pestering the Caffeine and Octane car show to be in the sponsor section and they finally said yes with one condition, that I changed the wrap on my 2018 Dodge Durango to pink. I literally was given five days to figure it out. It was already wrapped with 3M black cherry skin. On Tuesday we were contacted and ordered the material, on Wednesday it was overnighted from Hollywood, Florida. We received it on Thursday, peeled the vehicle on Friday rewrapped the Dodge on Saturday and were able to make the lineup for the 5 a.m. sponsor section." What were your goals with the wrap? "My goal was to make it look like a paint job. The physical aspects of me having a stroke did give me problems. Into hour three my hands started to give out, and I got really tired. I didn't think we were going to make the deadline." Walk us through the process of taking on this project from design to installa- tion? What equipment and materials were used? "The circumstances were unique because this was for the month of October and everyone was out of pink. Half of the car was in one pink and half of the car was another pink, and there wasn't anywhere that had the pink, so it's bubblegum pink. It was a 3M cast final." What were some of the challenges that came with this project? How did you overcome those? "Since the stroke I wear out easy. I did not have the luxury of taking two days to do this project. I had literally

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