Sign & Digital Graphics

April '19

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52 • April 2019 • S I G N & D I G I T A L G R A P H I C S SPECIALTY IMAGING DIGITAL GRAPHICS F or as long as we've had writing utensils, children have made the world their canvas. Walls, tables, floors, furniture—you name it, a kid has decorated it. Scribbling away in all col- ors, patterns and shapes, any "media" is available to these youthful artists. Now, think about digital printers today. They behave similarly to children in a sense that they can apply graphics almost anything—paper, vinyl, rigid substrates, and more. Magnetic material is no exception as printers have success- fully tackled these projects for years. The difference is knowing what steps to take when printing to magnets. Magnetic sheet size, printer/ink type, lamination, handling and storage requirements are all part of the process. "Direct printing to magnets is eas- ier today than in the past," says Kyle Menard, Sales Manager/New Business Development, Rochester Magnet Company. "Most of today's advanced printers can print directly onto magnets. A wide variety of inks, specific to indoor or outdoor applications, can be used." For sign makers, this is positive news as it allows them to design and create magnetic signage more creatively. And while they can offer many more solutions than what they could in the past, there are still many factors to consider. First is how improvements to digital printing technologies have helped the production of magnetic signs. Ryan Fugler is a free- lance writer and for- mer editor of Wraps magazine. He can be reached at rnfugler@ gmail.com with ques- tions or comments. CASTING A WIDE (MAG)NET B Y R Y A N F U G L E R The growth of printing onto magnets M A G N E T I C S I G N A G E

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