Sign & Digital Graphics

April '19

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S I G N & D I G I T A L G R A P H I C S • April 2019 • 55 your vision... and your options. Magnum Magnetics ® introduces EnGage ™ an easy to install printable magnetic receptive media that is durable and has excellent adhesion. EnGage offers an impressive array of benefi ts from large format printer compatibility and no edge chipping without sacrifi cing performance at an affordable price point. It's what you expect from the trusted force in fl exible magnetics. | 800.258.0991 | tizer. There are several options available for magnetizers from handheld to desk- top versions." As far as the actual size of the printer, Menard says that isn't a factor. "A printable magnet is available for desktop printers up to wide-format presses," he says. As for the ink being used, Martin states that the ink choice will determine the right substrate. "The type of substrate required will depend on the ink/system being utilized — UV, solvent/eco-solvent, latex, water- based, etc.," she says. "The printer must know his ink type and convey this infor- mation to their magnet supplier." The surface of magnetic materials can be different whereas, "vinyl and coated (media) are compatible with solvent, eco- solvent, UV and latex inks," says Gertz. "Aqueous inks need to print on a paper topcoat." Magnetic Material Thickness is a big consideration when choosing media for a magnetic sign. What size can the printer handle? Where is the sign being placed? What is the desired durability? "Magnet thickness can vary from 8 mil to 60 mil," explains Menard. "Shops should keep in mind that the pull strength of a printable magnet is related to how thick it is. Shops should discuss with their supplier to determine the appropriate material for their application." Since digital printers are created dif- ferently—and sometimes for specific projects—some magnetic media might be too thick to print directly to it. Gertz warns, "Be aware of the printer's print head height limitations." Martin adds, "The capabilities of the specific printer being used is critical, and materials are typically available in .015, .020; .030, .045, .060 thicknesses." Design and Planning Industry advancements have made designing and project planning a much more important step. "Magnetic sheeting is being offered in wider rolls, which allows for greater yield on each roll, making each printing project more efficient and profitable," says Gertz. "Start with a good quality, high-resolution image appropriate for the desired output size." Sign makers are free to use colors liberally, incorporate larger logos and graphics, and attention-getting mes- sages. Speaking to the design aspects, Martin says "Indoor and outdoor proj- ects are universal depending on what you are trying to achieve." Print Care Post-printing, there are steps to take that will greatly improve a project. A printable magnet is available for desk- top printers up to wide-format presses.

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