Sign & Digital Graphics

April '19

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S I G N & D I G I T A L G R A P H I C S • April 2019 • 57 • High-energy magnetic sheeting has twice the strength of regular 15 mil, and half the weight of 30 mil used for vehicle signs • Prints brilliant color and clarity with UV, solvent, eco-solvent, and latex ink systems • Ideal for vehicle graphics, POP displays, wall coverings and applications where lightweight printable magnetic sheeting is needed See us at Booth # 3646 Your Best Source in the Magnetic Field PRINTABLE MAGNETIC SHEETING Learn more at magnetsource.com/thinforce or 800.525.3536 ThinFORCE TM THINNER, STRONGER & Lighter would like to finish the product," says Menard. "Adding a protective layer can increase the product's weatherability." For instance, if the sign will be used outdoors, it might be a good idea to add a laminate. Additionally, the ink type could factor into a decision to laminate. "Latex, UV, solvent and eco-solvent inks do not require an extra protective coating, but a clear protective laminate can be used to extend the durability when used outdoors," begins Gertz. "Paper topcoats printed with aqueous ink defi- nitely require a protective laminate if used outdoors or if the printed piece will be handled often." However, in some cases laminating can cause some unwanted results. "Over-laminating can cause edge peel and erosion over time," says Reierson. "Quality magnet is designed to be printed directly and not over-laminated." Industry Advice Finally, manufacturers are a tremen- dous resource for sign shops. According to Menard, "The best course of action a shop can take is to speak with their sup- plier," he says. "Rochester Magnet knows the right questions to ask to determine which product will be compatible with a shop's printer and ink." Magnet providers not only aim to provide top-quality products for their customers, but to also offer tips on how to best use them. "Quality domestic magnets (made in the USA) have superior layflat and specific print surfaces, versus magnets manufactured offshore," states Reierson. "For printers which have metal feed and exit platens, you can research YouTube for tips to create a simple 'air-gap' for smooth feeding and excellent printabil- ity. Also, make sure the printable surface is designed specifically for your ink type." The printing process is not vacant of challenges from time to time. Gertz shares that "(One) concern is to be sure that it feeds through the printer completely flat. Since it's rubber-based, magnetic sheet- ing can sometimes retain a slight curve of the roll that it's on. Occasionally, it might need time to be laid out flat to return to its original shape, which will ensure that it feeds through the printer smoothly." Like many problem-solving tech- niques, sign makers are encouraged to test their materials and equipment as they work toward a completed project. "The best tip we can offer shops is nothing beats testing material before they buy," says Menard. "Suppliers are happy to discuss with shops their proj- ect requirements and printer's specifica- tions. From that conversation, shops can order the appropriate samples to test and determine the best fit for them." SDG Looking for a great way to design an area to make the most of your magnets? Consider the growing options for magnetic- receptive media. http://sdgmag.ly/7966y

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