Sign & Digital Graphics

April '19

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6 • April 2019 • S I G N & D I G I T A L G R A P H I C S __________________________________________ Publisher James "Ruggs" Kochevar – ruggs@nbm.com Editor Matt Dixon – mdixon@nbm.com Digital Content Editor Tony Kindelspire – tkindelspire@nbm.com Associate Editor Michael Clark – mclark@nbm.com __________________________________________ Art Director Linda Cranston Graphic Artist Iveth Gomez Multimedia Producers Brian Hauser Alison McDonald __________________________________________ Advertising Account Executives Erin Geddis – egeddis@nbm.com Sara Siauw – ssiauw@nbm.com Sales Support Dana Korman – dkorman@nbm.com __________________________________________ Contributors in this Issue: Paula Aven Gladych; Vince DiCecco; Scott Franko; Ryan Fugler; Charity Jackson; Amanda McGrory-Dixon; Stephen Romaniello; Bill Schiffner; J. Bryan Vincent, Ph.D.; Shelley Widhalm; Rick Williams. ___________________________________________ Vice President/Events Sue Hueg CEM, CMP – susan@nbm.com Show Sales Damon Cincotta – dcincotta@nbm.com Exhibitor Services Janet Cain – Jcain@nbm.com Tyler Wigginton – Twigginton@nbm.com ____________________________________________ National Business Media, Inc. President & CEO Robert H. Wieber Jr. Vice President/Integrated Media John Bennett Vice President/Finance Kori Gonzales, CPA Vice President/Publishing and Markets Dave Pomeroy Vice President/Audience Lori Farstad Director of Technical Services Wolf Butler Diane Gilbert Industry Relations Representative B Y M A T T D I X O N Vital Signs The Heat is On Got something to say? Join the S&DG Discussion Group at: Matt Dixon is the editor of Sign & Digital Graphics magazine. He can be reached at mdixon@nbm.com D uring a recent blizzard here in Denver, the meteorologists were tossing around the name "Bomb Cyclone" to describe the rare weather phenomenon we were experiencing. A good way to deal with this storm was to duck and cover, so maybe that's why it got that name. My house and family emerged unscathed, unless you count losing sleep after waking up at 4 a.m. to a 58-degree house and the realization that the furnace had stopped working. The odds of me getting a repair person to visit when most of the city was shut down due to blizzard conditions was slim to none, and the prospect of dropping $300 (if I was lucky) for a repair visit wasn't too appealing, either. Luckily a quick YouTube video and a sanding of the igniter got us back up and running. And trust me, for a desk jockey like me who isn't very mechanically inclined and fixes broken sentences for a living, I was kind of expecting a ticker tape parade when I got the furnace working again. Suffice to say, nobody was willing to get out of their warm bed to throw that parade. I'm sure for shop guys, this is pretty much the average daily routine. Stay-at- home parents often like to point out how much their efforts would be worth on the open market. I wonder how much money sign guys would earn if they were paid for the time they spent repairing or maintaining their equipment. With the incredible amount of machinery used for today's manufacturing processes, taking care of minor repairs without dishing out repair fees is the only way to stay in business. And repairing your own equipment, whether it's your lift truck or your shop's furnace, may come with some personal satisfaction at know- ing you've been able to keep the heat on, but a parade every now and then would be nice, too. And while I don't have the power to throw parades, I can at least toss some kind words out there: "Thanks for keeping the heat on." Here are some tips you can pick up from this month's magazine that may one day help you splurge for that new shop furnace: On Design As a designer, you must look beyond the print world. Immediately, you must begin to look at design from a point of view based within a physical environment. That means, you have to visually see where a sign will be installed and how people interact with it. Page 16 Tip 1 Tip 2 On CNC Applications Keep that machine running. The CNC router is an incredible tool, as long as it's producing. There are countless applications, and the materials that can be used are almost as countless. Page 20 Tip 3 On Wraps Pricing The importance of quoting the right material for a vehicle wrap is extremely important. It won't be where you make the most profit, but it will keep you from dealing with premature failure down the line. Page 46

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