April '19

For the Business of Apparel Decorating

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1 4 P R I N T W E A R A P R I L 2 0 1 9 1 4 P R I N T W E A R A P R I L 2 0 1 9 Keep It Simple, Stupid SCREEN PRINTING From Software to Substrate Lo n W i n t e r s MARGARITA IN PARADISE Like anything, we began with layout and composition. We could have easily typed their names and cantina on a sec- ond line and been done in five minutes. That would be a personalized design, but exciting to wear? Hardly. Graphic Elephants is about the impact on the concepts we take to print, even when it's close to home. It would have to have our stank on it. T here is something to be said for keeping things simple. But simple doesn't have to be boring either. Some good friends of ours were recently married, and we were tasked with creating a shirt using a parody that revolved around them. We could describe them as very spirited people with class and sass. And they love margaritas! The newlyweds entertain often and are fun people. Knowing this, we decided the design would include a cantina since it's a place to unwind and tip one back in a relaxed atmosphere. That, and we were having a couple of margs ourselves while brainstorming about this project. Since this was a personal piece and we weren't printing thousands of garments, we kept it to a one-color design. You might be thinking, one color? Kind of boring and, really, many one- color jobs are. Of course, there are exceptions. The Nike Swoosh is printed as a one color and has become iconic. So, how do you make a one-color idea interesting? This one-color de- sign is anything but boring with per- sonalized elements for the newly-wed couple. (All images courtesy the author)

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