Printwear

April '19

For the Business of Apparel Decorating

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2 0 1 9 A P R I L P R I N T W E A R 2 1 something is made. Share short 30–60-second videos of the machines in use, whether it's embroidery, screen printing, heat press, laser, pad printer, engraver, or direct-to-garment. Just show them all running different kinds of jobs. Get close enough so the viewer can see the work being created. They do not need to see the whole machine, just the area that is being decorated. 5. Share the journey. Engage users by bringing them along on the journey of an or- der. Plan it out as a slide show from the initial sketches of what the design might look like to the digitized printout of the logo, from the boxes of inventory to be- ing on the machines to the finished design, trimming, folding and packing. Then, finally, show the happy customer seeing the product, or better yet, wearing it. 6. Become a #hashtag ninja. Hashtags rule on Instagram. Relevancy is the key with hashtags. While Instagram permits up to 30 tags per post, keep your tags focused and use three to nine tags per post. Include the one you create and always use for your business, and then include tags that relate to that post specifically, which might be the product type (#customhoodie, #performancegolfshirt, #varsityjacket, etc.),

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