April '19

For the Business of Apparel Decorating

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CONTENT 2 P R I N T W E A R A P R I L 2 0 1 9 ©2019 National Business Media, Inc., all rights reserved. Printwear (ISSN 1522-7898) is published monthly by National Business Media, Inc., 2800 W. Midway Blvd, Broomfield, CO 80020; (303) 469-0424; Fax (303) 469-5730. Periodicals Postage Paid at Broomfield, CO 80020 and additional mailing offices. USPS/National Business Media Automatable Poly. POSTMASTER: Please send address changes to Printwear, PO Box 460353, Escondido, CA 92046-0353. All items submitted to Printwear become the sole property of Printwear and National Business Media, Inc. and may not be reproduced without the written consent of the publisher. Adver- tisers and/or their agencies, jointly and severally, assume all liabilities for printed advertisements in Printwear. Opinions expressed in Printwear may not necessarily reflect the opinion of the magazine, its management or its advertisers. Letters, pictures and manuscripts welcome. V O L U M E 3 2 | A P R I L 2 0 1 9 | N U M B E R 7 F O R T H E B U S I N E S S O F A P P A R E L D E C O R A T I N G FEATURES COLUMNS 58 SPECIAL COVERAGE: DEPARTMENTS Social media. Who needs it? Well, it turns out, we do, at least as it relates to our businesses! J E N N I F E R C OX from Stitch Solutions, page 20 6 BUSINESS WATCH Watching business 42 PRODUCT HIGHLIGHTS Highlighted suppliers' goods 54 THE NBM SHOW See what's happen- ing at THE NBM SHOW Milwau- kee, Wisconsin. 58 THE LATEST Product reviews 60 THE MARKETPLACE Classified ads 61 DATEBOOK Mark your calendar 63 GET INFO SYSTEM Advertiser index 4 FIRST OFF Spring has sprung 10 YOUR PERSONAL BUSINESS TRAINER Stacking the roster 14 SOFTWARE TO SUBSTRATE Keep it simple stupid 20 STITCH SOLUTIONS Do it for the 'gram! 24 ERICH'S EMBELLISHMENTS Patching through 28 PRESSING MATTERS Know the competition 32 INTERNET STRATEGIES All about the algorithm 64 SHOP SNAPSHOT Fully Promoted of Naples 34 NEW KIDS ON THE BLOCK Pick up style insights and market know- how for launching a children's T-shirt line. 38 STYLE SHOWCASE: CHILDRENSWEAR See the latest looks in childrenswear with this showcase. 44 CALLING PLANET EARTH Get advice on selling and sourcing eco-conscious apparel for your shop. 46 SUSTAINABLE PRACTICES Learn about the ways a business can become more sustainable with insight from Kristine Shreve. 49 THE GREEN SCENE Find fresh ideas for eco-conscious apparel and accessories in this showcase. 51 TO D2 OR NOT Paul Green discusses when decorators should opt for direct-to-garment printing. THE SUBLIMATION REPORT Turn to page 48 for the annual report from Printwear and A&E that offers insight into the sublimation decoration market. 34 44 51 ON OUR COVER This month's cover shot from Devin Sena, Tiny Planet Ink, shows the lighthearted and fun side of childrenswear. For more children's styles, turn to page 38. Presented by A& E and Printwear magazines pg. 4 4 Tips to Plan for Success and Reduce Failure David Gross, Condé highlights a few tips that are especially helpful to those new to the sublimation industry. 14 Product Feature: Sublimation Equipment and Substrates The latest equipment, tools, and blank substrates are featured to help you build your sublimation business. 24 Industry Survey: The Sublimation Business Keep up with the current state of affairs in the sublimation segment with this annual survey that digs into the numbers behind the business. 26 Beyond the Design: Dye-Sublimation Trends for 2019 There are many changes taking place, and for those that are nimble, it creates huge opportunities. 30 Color Management Basics for Sublimation When you add sublimation to your business, along with learning how to use your new equipment, it is important to understand the role color plays. Cover images courtesy of Unisub, Stahls', JDS Industries, and Graphics One. PUBLISHER Dan Peckham EDITOR Cassie Green ART DIRECTOR Kim M. Wright CONTRIBUTING WRITERS Dan Barefoot, Lisa Ellston, Jennifer Foy, David Gross, Vik Patel SALES SUPPORT Ryan Applebaum ACCOUNT EXECUTIVES Anna Stettler, Desiree Delfrari, Haleigh Erwin, Shanna Rowley • Spring 2019 • The Sublimation Report 1 pg. 14 pg. 26 SubReport-19.indd 1 3/4/19 12:29 PM

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