April '19

For the Business of Apparel Decorating

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process changes that improve health and safety for your work- ers and your community. Often, the best thing to do is sit down and do a full-scale examination of your current business practices to see where improvements and efforts toward sus- tainability can be made. One thing to remember is that becoming a sustainable busi- ness really only works if you have buy in from all parties in- volved. This means both your employees and your customers must understand why your company is doing what it is doing, and what benefits will accrue from these new practices. Make sure to communicate clearly at every step in the process. Em- ployees will need to understand the benefits of changing how they do the jobs they do. Customers will need to understand how the new business practices will create value for them, either in actual cost savings or in environmental or other intangible benefits. For a company to recoup the maximum benefits from a sus- tainable business program, getting the word out about the steps the company is taking to become sustainable and the benefits that will come from those steps is key. While companies become sustainable for a lot of reasons, a large reason is often because it resonates with current and potential customers. Make sure those who do business with your company, as well as those who work for it, understand the value of practicing sustainability. 2 0 1 9 A P R I L P R I N T W E A R 4 7

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