RV PRO

April '19

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rv-pro.com April 2019 • RV PRO • 21 also said, "Scott and his team have done a great job in taking market share." That's pretty heady stuff for Degnan's division, which nev- ertheless labors in the shadow of Grand Design, formerly an independent towables maker that Winnebago acquired for $500 million in late 2016. By that acquisition date, Grand Design had already far-outgrown the somewhat more senior Winnebago Towables division and gathered more industry plaudits. In fiscal year 2018, Winnebago Towables and Grand Design combined generated about $1.1 billion in sales revenues for Winnebago Industries, with Grand Design accounting for the bulk of that amount. Still, coming on the heels of an announcement in spring 2018 by Winnebago to invest $12-plus million for a 200,000-square- foot expansion of its facilities on 30 acres in Middlebury, Ind., plus the introduction of new models for 2019, Winnebago Towables is steadily emerging from Grand Design's shadow. At a time when many of the RV industry metrics point downward, Winnebago Towables' appear to be pointing upward. Embracing Strategic Planning Almost as soon as Happe tapped Degnan to oversee Win- nebago Towables, Degnan began formulating a plan to turn the division around. Winnebago Towables Timeline 2010 – Winnebago Industries buys Sunnybrook RV to gain entrance to the towables market. 2014 – Winnebago Towables introduces first travel trailer toy hauler, the Spyder, at the National RV Trade Show. 2015 – Winnebago Towables introduces the retro Winnie Drop travel trailer during Elkhart Open House Week. 2016 – Scott Degnan is named vice president and general manager of Winnebago Towables. 2018 – Winnebago Towables breaks ground in May on 200,000-square-foot expansion at its Middlebury, Ind., campus. 2018 – Winnebago re-launches Spyder toy hauler at Elkhart Open House Week. 2019 – Winnebago Towables begins production at its new factory and lamination facility. Winnebago executives stand next to a new, $500,000 CNC router, one of two new ones in the company's new lamination facility. Winnebago has invested more than $2 million in new equipment/ technology as part of its capacity expansion. Pictured are (left to right) Niaell Geoghegan, director of operations; Degnan; and Adam Christoffersen, product sales manager.

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