April '19

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22 • RV PRO • April 2019 rv-pro.com R V M A N U F A C T U R E R S "The game plan was to immediately fix the product line, fix our distribution channel – but more important than both of those, we had to change the culture here at towables," says Degnan, whose long tenure in the industry includes stints working for Fleetwood RV, National RV, MVP RV and Coachmen Industries before joining Winnebago in 2012 as vice president of sales, marketing and product development. "We focused on building a high-performance culture and strength- ening and expanding our towable offerings. We wanted to elevate our operations and our levels of safety, quality and productivity." He adds, "Those (factors) were underpinning how we're going to build this business. We believe culture beats strategy. I wanted to build a team grounded in accountability and sur- round myself with leaders with high intelligence, but who are Left and above: In addition to fixing the product line, a big priority for Degnan once he took charge of the towables operation was to change the company culture for the better. "We focused on building a high- performance culture," he says, adding that team members from top to bottom have embraced the change. The Winnebago Towables production floor (shown above) is humming these days. Winnebago Towbles and its sister division, Grand Design, generated about $1.1 billion in sales in 2018.

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