RV PRO

April '19

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rv-pro.com April 2019 • RV PRO • 25 products and by having no more than one dealer per market, similar to the Grand Design model, it will reduce the pressure to engage in price discounting. "In the towables world with so many brands and at times a 'sea of sameness,' that lends itself to manufacturers having to give big discounts and incentives because their product is not a whole lot different," Degnan says. "Manufacturers think, 'I'll lower my price and maybe the dealer will buy my brand.' As we build our unique lineup, that pressure becomes less and less." In that December investors' conference call, Happe said he visited the Middlebury campus in December to inspect the new production factory and lamination plant. He said as Winnebago strengthens its product line and earns trust with more dealers, he predicts business should perform even better. While praising Degnan's performance, Happe still called the division "a work in prog- ress." He noted that Winnebago Towables remains focused on lightweight travel trailers and has no presence in stick-and-tin models or luxury fifth wheels and that the division's toy hauler brand is "just getting reintroduced." It raises the question: Are those areas Winnebago Towables will be entering one day? Without elaborating, Degnan gives a resolute Yes! Stay tuned. Winnebago Marketing Associate Cassy Dibley is pictured in the lobby of Winnebago Towables, where the company proudly displays its awards and company philosophy via signage. Read More About Winnebago Towables: https://rv-pro.com/news/winnebago-names-scott-degnan-vice-president- gm-towables https://rv-pro.com/news/winnebago-towable-expansion-breaks-ground https://rv-pro.com/news/winnebago-touts-one-brand-strategy

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