April '19

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rv-pro.com April 2019 • RV PRO • 41 of the smaller dealers around us," he says, adding that much of this year's early growth for the dealership can be attributed to pricing, customer education and care, and succinct market valuation. Aggressive Pricing & Innovation Manteca has a "low-price guarantee" and Romitti and his sales managers regularly examine their competitors' pricing and the market – all the while making healthy margins. When a consumer arrives at the lot, all units are sale priced. "We don't start from retail and work our way down. We're like Amazon – everything is on sale and we have a big selec- tion," Romitti says. "It's helped us out greatly." Service Assistant Sarah Gullett stands next to a PullRite display in Manteca Trailer's parts and accessories store. The 5,000-square-foot parts department fields 12 employees and runs about $300,000 of inventory on a monthly basis. Nicholas Buczkowski, OEM/front counter parts, talks with technician Stan Espinosa from behind the parts counter. PHOTOS BY KEITH COLGAN

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