April '19

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D E A L E R S 48 • RV PRO • April 2019 rv-pro.com DEALER TRENDS: Exhibiting at Consumer RV Shows By Lisa Napell Dicksteen RV consumer shows can be a great way for dealers to make lots of sales in a short amount of time and to raise their profile with consumers who are not already part of the RV lifestyle. Still, exhibiting at a consumer show represents a major investment in terms of money, staff and time away from the dealership. So, how do dealers decide which shows are worthy of their valuable time and money? Recently, RV PRO asked dealers who attended shows kicking off the 2019 selling season which events they attended and why. Here's what they had to say: Logan Gregoire, owner Country Camper Montpellier, Vt. "So far this year we have attended the Boston RV Show, the Hartford RV Show and the Spring- field RV Show. We have two additional shows planned: the Vermont RV Show this weekend (March 1-3) and the New Hampshire RV Show at the end of March. "The shows we attend allow us to rapidly expand our consumer base and reconnect with existing customers. Shows provide excellent exposure and immediate opportunities to build relationships and earn business. "Last year, we attended three of the five shows we're doing this year: Boston, Springfield and Vermont. We attended the Hartford RV Show for the first time this year and this will be our first year attending the New Hampshire RV Show. We added it since we recently opened our second dealership in Epsom, N.H. "We have quality spaces at each show and we are able to bring a broad selection of excellent products. While our space allotments vary from show to show, consumer response has been excellent and sales are strong. Dealers interviewed by RV PRO say that attendance and sales were generally up at RV consumer shows where they exhibited earlier this year. PHOTOS COURTESY OF FRVTA

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