April '19

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rv-pro.com April 2019 • RV PRO • 75 • Free point-of-purchase displays and/or brochures – to name a few possible programs or offerings that suppliers might offer. Your parts manager should obtain written details for any programs or prom- ises offered by the supplier representatives so that there is no problem if the represen- tative suffers a future memory lapse or if the representative is no longer employed by the supplier. Anything Else? At this point, you might be wondering: How could there be anything else in your seasonal preparations? Well, there is. If you have decided to implement some or all of these suggested preparation tasks, how do you intend to make your local, repeat customers and those customers who are just passing through aware of what you have to offer? Could you: • Schedule a new product aware- ness presentation for your local customers – possibly with light refreshments offered so that your parts and sales associates can make one presentation to many prospec- tive purchasers? • Include some new product infor- mation on your website? • Send an email blast to customers for whom you have an email address and who have opted to receive email notifications? • Update the billboard on the main thoroughfare outside town? • Create video presentations of some of the new products and post them to your social media sites and to your website? • Train your personnel to verbally market any new products to each customer in your RV business? Why Bother? As with most of my columns, the sugges- tions I have made will require effort to imple- ment. However, I offer this final question in support of my suggestions to prepare your RV business for the season: If you continue to do the same things in the same way, how can you expect different results?

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