May '19

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8 THE SHOP MAY 2019 ence movies, videogames, and interactive content even more realistically using virtual reality glasses. Holoride's goal is to commercialize this new form of entertainment via an open platform that will be made available to all carmakers and content developers in the future. According to Holoride, the visual experience and the user's actual perception are synchronized. This way, conventional movies, series or presentations can also be viewed with a significantly reduced chance of motion sickness. "Creative minds will use our platform to come up with fascinating worlds that turn the journey from A to B into a real adventure," says Nils Wollny, head of digital business at Audi and future CEO of Holoride. "We can only develop this new entertainment segment by adopting a cooperative, open approach for vehicle, device and content producers." Holoride intends to launch the new form of entertainment within the next three years using standard VR glasses for backseat passen- gers. In the long term, the continued expansion of V2X infrastructure could also see traffic events becoming part of the experience: Stopping at traffic lights could intro- duce unexpected obstacles to a game or interrupt a learning program with a quick quiz. This creates a unique opportunity for the aftermarket. Standard VR headsets could be stocked by a retailer, and the installa- tion could be as simple as tapping into the vehicle's databus for yaw and brake sensor information. Suddenly, ordinary stop-and- go driving becomes part of a videogame for your passengers. TAKE A BACKSEAT Another option for rear seat entertainment (RSE) was from new software provider It could be argued that CES was the bigger auto show compared to the North American International Auto Show in Detroit a week later, and with a bigger emphasis on the aftermarket. (Photos courtesy CES) CES 2019 The Wild & Wonderful from Two new Jensen in-vehicle head units now have Amazon Alexa built-in, so customers can talk to their cars just like the Echo in their homes.

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