May '19

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Page 17 of 71

14 THE SHOP MAY 2019 A s shop owners, we use various methods to reach potential cli- ents and keep our shops in the news. These days, it almost always starts with social media. Each day, many of us go into our shops, take out the phone, snap a few pictures and upload them to Facebook or Insta- gram. Many of us will take progress photos throughout a project to show the client. And we don't think about it much past that. But then comes the chance to get a project in a magazine. And we think, "Sure, we have plenty of photos to choose from!" But do you? Here's some tips and advice to get the best possible results when taking photos and working with an editor or tech writer to represent your shop in a profes- sional manner. You can also have projects ready for pub- lication, so when you get the call, you're prepared for the opportunity and able to reach new clients. CAMERA VS. PHONE PHOTOS Print magazines and some online maga- zines require photos that are 300 dpi. DPI refers to dots per inch. Digital photos are made up of dots. The more dots or the higher the dpi, the clearer and sharper the image will be, and the larger it can run on the page. Place a 72-dpi photo next to a 300-dpi photo, and the 72 suddenly looks blurry. Whether you are taking photos of a fin- ished project or showcasing the process, you want the photos to be sharp enough to use in any kind of media. Check the size or resolution settings on your phone or camera and choose large or high settings. If in doubt, always send the larger photos to editors. Photos can be easily downsized, but using a graphics program to make them larger only makes them blurry, causing a loss of clarity. Start right by getting the best possible photos and send those in as originals. Unless your phone has a setting for 300 dpi, use a digital camera for anything that you want to use for a printed magazine. Test your photos. Take a photo with your phone and one with your camera and open them both up on the computer. Compare them side by side. Which one is sharper? LOOK BEFORE YOU SHOOT! The top photo complaints from editors are fuzzy photos and poor lighting. Journalists need photos that are well-lit. Tips for landing your shop magazine exposure. Spotlight Grab the By JoAnn Bortles Don't get in the way of your own photo. Make sure the subject of the photo can be seen. Also, if you're using sponsored tools, make sure the name of the company is seen. When taking photos, try to feature the products being used. And make the activ- ity the star of the photo. Turn the tool so that the name and kind of product can easily be seen. Welding photos can be tricky. Most welding photos come out like this or much darker. Here's an easy way to take good welding photos. Take the photo at the same time as the arc is started. Then stop welding and check the photo. Start the arc a few more times, taking a photo each time. Because you're taking the photo as the arc is starting, the camera is not overwhelmed with the light coming from the arc. It can better capture the ac- tion of the welding torch.

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