THE SHOP

May '19

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MAY 2019 THE SHOP 15 Before taking a photo, carefully look at the area you are photographing. If needed, set up a few work lights to brighten up the area and get rid of any shadows. No shadows is best, but if you're shooting a car in shadows, make sure it's all in the same shadow—not partly in sun and partly in shade. A well-lit image with a poor background is always better than a poorly lit image with a stunning background. If working inside on a tech article, good lighting will showcase the tech and properly display the work being done. When shooting outside, again look at the shadows. Professional photographers use sunrise and sunset for dramatic shots. But outside shots for everyday article use should be taken around noon or when the shadows are smallest. And the light source should always be coming from behind the photographer, shining onto the subject. Also, watch your hot spots. Hot spots happen when the sun reflects brightly on metal parts. Maneuver around when setting up the shot so that there are minimal hot spots. Take your time when shooting photos. Check the lighting and shadows. Take a few photos and then examine them on your computer or a large screen. A photo can appear perfect on a phone screen, but a larger display area may show that it's actually slightly blurry, which makes it not usable for media purposes. Getting low and shooting up creates a more dramatic effect, particularly with finished vehi- cles. Shooting down tends to flatten the image. Set up your shots in advance. Try taking photos using different points of focus and at different angles. You can train yourself to take better photos. Quickly snap through some photos as you would normally, then go back and take your time. Try some shots with the flash and some without, as sometimes the flash can overpower the photo. Now compare the two sets of photos, noting what worked well and what didn't. A quick breath out before snapping the photo will help you remain still to improve focus. If you're serious, invest in a tripod. It will also help eliminate photo fuzziness. If taking video, use a tripod. Get one designed for camera use as well as phone camera use. Depending on the article type, put some people in some of the photos to increase interest. Also include a shot of your facility, sign or other identifiers to reinforce your brand. COMPELLING TECH ARTICLES Working with a tech writer might not seem as glamorous as a vehicle feature article, but it's a great way to give people an under- standing of what your shop does, as well Hot spots can kill a photo. Here are two photos taken on the same day of the same car. In the bottom photo the sun reflecting off the metal has caused hot spots. And the photo was taken from an overhead angle, which gives the image a flatter appearance. The top photo was taken from a level angle. The photographer moved around until there were minimal hot spots and it made a big difference. • Axial weld-bonding pliers eliminate provisional welding. • Straight line axial motion allows versatile offset clamping. • One hand clamping operation and release is fast and easy. • Forged steel construction extends tool life. • Durable finishes resist welding splatter. Six axial, weld-bonding pliers secure all types of joints to make welding easier for metal workers, autobody technicians and sheet metal fabricators. Make fast, accurate welds, even in tight spaces. WPAW WPAL WPAJ WPAT WPALL WPAJJ Available individually or as a 6-piece kit in a hard-shell case. Malco Products, SBC | Annandale, MN. U.S.A. | www.malcotools.com | ©2019 weld-bonding From Malco NEW axial pliers Malco_THE SHOP 7.125x4.875 May 2019.indd 1 3/15/19 4:34 PM

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