May '19

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28 THE SHOP MAY 2019 Mobile devices and apps untether employees from their desks or the parts counter, allowing them to work remotely or to get out and see customers. Technology gives employees more time to innovate, thus increasing their self-esteem and job satisfaction. HIRING & RETENTION Your staff is your most important asset— the single element that makes your shop great. This doesn't mean that your first approach should be to hire stellar per- formers away from other companies. Instead, look at your current employees that need a little encouragement, some mentoring, and maybe development time to reach their full potential. Invest in your employees' growth, reward them with ben- efits and compensation that exceeds that of other shops in the area, and they'll reward you with their hard work and loyalty. JASON SAKURAI heads up Roadhouse Marketing, a mar- keting, advertising and sales solutions firm dedicated to the automotive aftermarket. A fre- quent contributor to THE SHOP, Jason's byline appears in many enthusiast and trade publications, in print and online. You can never let anything distract you from your main objective. My only goal is to be great. That's all I want. That's all I ever aspire to be. Greatness is something nobody can ever take away from you, no matter what happens. So, I put all my energy and focus into my craft. –Larry Fitzgerald " " him to better evaluate each aspect of the company, make recommendations and work with each department as needed. The result is a more harmonious, cohe- sive organization, with decision-making that occurs at each level instead of all landing on his desk. POWER THROUGH TECHNOLOGY People want to work for a company that utilizes the best technologies to achieve suc- cess. A good example of this is a customer relationship management (CRM) system that automates sales lead tracking, freeing up your salespeople from data entry tasks. ALL THE RIGHT MOVES Your greatest asset? Your staff!

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