Sign & Digital Graphics

May '19

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10 • May 2019 • S I G N & D I G I T A L G R A P H I C S Get the latest industry news from Tony Kindelspire five days a week by signing up for our eNewsletter at sdgmag. com. Look for the red "Get the eNewsletter" button on the home page. Have industry news to submit? Contact Tony at tkindelspire@ nbm.com. Monthly News Roundup B Y T O N Y K I N D E L S P I R E M A Y 2 0 1 9 THE NBM SHOW Checks Texas Off the List THE NBM SHOW held its second show of the year in Irving, Texas, on March 28-30. Attendees from the Dallas region gathered for three days to learn about what's new, take advantage of face-to-face opportunities to rekindle relationships, or get acquainted for the first time with produc- ers in the sign and digital graphics, awards and engraving and apparel decoration industries. "We've been producing our event in Texas for many years— mostly in the Dallas area. And, for many years, the show has brought a diverse group of exhibiting companies showcasing their equipment, products and services for those in the busi- ness in the graphics industries we serve," says Sue Hueg, VP, NBM Events. "This year—although it was a first-time event in Irving at the Irving Convention Center—was no different." With 34 classes over four days, more than 750 people took the time to check out one or more of them for free. In addition to those opportunities, all attendees had the chance to win $500 in Buyer Bucks each day of the show. This show's winners were Galen Martin of OTP, Kristi Robinson of Kris Tees LLC, and James Thompson of J & L Design. Attendees have 45 days to spend their winnings with the exhibitor of their choice. The next chance to attend an NBM SHOW is May 17-18 in Milwaukee, Wisconsin. For more information, visit https://thenbmshow.com/milwaukee. Epilog Laser Announces Rebrand On March 4, Golden, Colorado-based Epilog Laser announced some big changes. The Colorado-based company launched a new corporate brand identity including a website redesign, logo, graphics, communications and correspondence to reflect the evolving business and expansion of laser product offerings. "Since our inception in 1988, Epilog Laser has built a strong reputation for innova- tion and quality. We want our logo to tell the story of the manufacturing technology company that we have grown to be," says Mike Dean, vice president of sales and marketing. "The new logo design reflects the modern technologies and advanced features that we are incorporating into our new product lines." According to Devon Posey, Epilog's graphic designer, talks of rebranding started years ago; however, the first sketches and plans began in 2017. Like many projects, the first step was research. "Lots of reading, caffeine, and doodling were taking place during the first several months," Posey says. She headed most of the rebranding efforts including the new logo and font, but "the entire marketing team had a hand in implementing the new brand, including updating the website, advertising pieces, brochures, and other col- lateral; a press release announcing the rebrand; internal communications on the rebrand; and more," she explains. German Paper Company Hahnemühle Celebrates 435th Birthday German paper manufacturer Hahnemüle announces its 435th anniversary in 2019. In a press release announcing its anniversary and its upcoming appearance at a European trade show, the company notes that it was Feb. 27, 1585, when the Duke of Brunswick authorized the operation of a paper mill at Relliehausen, about 150 miles south of Hamburg. Papermaker Merten Spieß was the beneficiary of the authorization, and thus the company was born. For almost 200 years, the business, now known as Hahnemühle, remained in family ownership. It changed hands in 1769 and then again in 1886. That's when Carl Hahne bought it and gave the factory its current name.

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