Sign & Digital Graphics

May '19

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S I G N & D I G I T A L G R A P H I C S • May 2019 • 13 OSRAM Again Teams with Boston Children's Hospital on 'Shine a Light' Event For the second straight year, Wilmington, Massachusetts-based lighting technology company OSRAM has teamed up with Boston Children's Hospital to "Light Up" the hospital and the city of Boston in an effort to support patients and their families during the cold winter months. The Shine Your Light for Boston Children's Hospital event took place in February, when 50 buildings around the City of Boston shined Boston Children's blue to show their support for Boston Children's patients and their families. OSRAM is the corporate sponsor of the Shine Your Light campaign. "Two years ago, Boston Children's Hospital came to us with an idea," says Michael Flieger, chief financial officer for OSRAM's Americas Region. "They hoped to expand their new employee giving campaign and wanted a corporate partner to help them. What really caught our attention was that they wanted to use light as the catalyst, light to help brighten an otherwise dark time—both a dark time of year, and meta- phorically, a dark time for many patients and families. As a global light- ing technology leader that uses light to improve quality of life, including health and well-being, we knew it was a great opportunity to help one of our neighbors, which is also the number one children's hospital in the country." OSRAM provided a $250,000 gift and support for the Shine Your Light for Boston Children's Hospital, ignited by the OSRAM event on Feb. 25. For the second year, the event included a patient story, featuring a family member of an OSRAM employee who had been successfully treated at Boston Children's Hospital. (UL) Looking down on Rowes Wharf; (UR) looking up at the Marriott Vacation Club Pulse at Custom House; and (LL) the Boston Garden, all lit up in blue during OSRAM and Boston Children's "Shine Your Light for Boston Children's Hospital" event. (All photos courtesy Boston Children's Hospital) SDG

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