Sign & Digital Graphics

May '19

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for those interested in tackling channel letter jobs. And it made for a candid, perceptive question-and-answer format that presented angles on everything from design to lighting to general business methods. The players in the field weighed more heavily toward the wholesale channel let- ter side with three representatives that included: John Lewis, President of Direct Sign Wholesale; Warren Sciortino, owner of Letter FAB; and Kim Cronin, sales at Sign America, Inc. In addition, Dion Flaska, project manager at Gemini Sign Products, served as the voice of the sign manufacturer. And finally, the sign makers, those who put these words into practice, are the benefactors of this ses- sion. So, let's start with this group, lean- ing on advice from our experts. *Questions asked from Sign & Digital Graphics magazine are labeled as " SDG" throughout the article. Sign Shop Role There are several resources available for sign shops interested in channel letter production. In many cases, a wholesaler will provide a fast and professional outlet for letter fabrication. In other instances, shops may desire to go it alone. Whatever the path, shops should be well-armed to produce and/or install channel letters in a professional manner. Some shops have been doing this work for years; employing CNC routers, design software, and cutting and bending tools for these types of jobs. Other shops have only recently thought of produc- ing letters, realizing the advantages that S I G N & D I G I T A L G R A P H I C S • May 2019 • 15 Creative channel letter project with a "bulb type" lighting feature. (Image courtesy of Sign America, Inc.) Front lit raceway channel letter. (Image courtesy of Sign America, Inc.) LED technology has improved in reliability over the last decade. With proper installation and wiring, today's LEDs can outperform and outlast older model LEDs, neon and fluorescents.

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