Sign & Digital Graphics

May '19

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26 • May 2019 • S I G N & D I G I T A L G R A P H I C S ELECTRIC SIGNAGE Simply Brilliant The Neon Museum's North Gallery is where old-school vintage meets 21st-Century high tech in the aptly named Brilliant Show. The Neon Museum calls Brilliant a "360-degree audiovisual immersion experience that uses technology advances to reanimate 40 monu- mental examples of the Neon Museum's iconic vintage signs." It's the creation of "Experiential Designer" Craig Winslow and it has to be seen to be believed. And even then, it's hard to believe that none of these old signs are actually connected to any live elec- tric lighting because they certainly appear to be. It's all done with "smoke-and-mirrors"—or in this case, with a process called "projec- tion mapping" that precisely aligns digital projections to physical objects. The high-tech element is eight projectors that sit atop two 20-foot high towers and emit a dazzling light show 80,000 lumens strong, lighting up the otherwise dormant signs. Meanwhile, 24 speakers surround the outdoor gallery with a concert by the likes of Liberace, Frank Sinatra, Dean Martin, Sammy Davis Jr. and many other entertainers that made Las Vegas their second home—or first home… The signs featured in the museum's Brilliant Show are lit with a process called "projection mapping" that precisely aligns digital projections to physical objects. SDG

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