Sign & Digital Graphics

May '19

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of suppliers helping meet high pro- ductivity needs that shops require in today's market. "These printers combine quality and speed in a unique way. The user achieves ele- vated output rates on an excellent quality level, which, in turn, boosts the printer's ROI. After all, customers are prepared to pay for quality work. If that can be completed in a short time, the PSP will obviously profit." He explains in today's market, which in many cases, requires a 24-hour-turnaround for even standard applications, has become the norm. "Reliability is as important as productivity. In addition, printers need to be energy-efficient to contribute toward total cost of owner- ship and sustainability." Kyritsi notes swissQprint machines have an outstanding and certi- fied energy efficiency according to ISO standard 20690:2018. He says that flatbed printers offer the largest variety of application possibili- ties compared to any other printer type. "That variety may even be extended if the printer offers add-ons such as a roll-to-roll option or white and varnish printing. The good thing is that the PSP only invests in one single machine rather than several specific ones, saving money and production space. In addition, consistency will be much easier to achieve if, for instance, campaigns comprising different items are produced on one and the same printer. Overall, given their design (no feeding), flatbed printers offer the highest precision and the best printing quality." He adds that swissQprint units feature a unique registration pin system, enabling precise double-sided printing. "There is even a Flip functionality to print mirrored double-sided images easily and with 100 percent accuracy." Hybrid Vs. True Flatbed? Kyritsi says that the hybrid versus the true flatbed debate can be best answered by what type of job the PSP will typically be able to handle. "Generally speaking, both types of equipment are capable of doing standard applications. However, hybrids are much more suited to doing longer runs of the same material while true flatbeds are more nimble and are the right tool if you need to change from one media or size to another very quickly and/or if jobs are complex (multilayer/ double-sided etc.). In other words, if a PSP had to print 200 4 x 8's a shift every day, they would probably look at a hybrid with automation. If they had to print 100 totally different jobs every day and would like to offer special applications, they would much rather opt for a true flatbed," he concludes. A Sharper Image HP's Giglio notes that there have been many advances in image quality that make flatbed printers more relevant for more applications. "Corrugated packaging, for example, is one of the leading opportuni- ties for flatbed owners because of the image quality. The capacity and productivity improvements have also enabled flatbed printing to be a viable alternative to traditional analog printing." He says they tend to find that rather than size of the PSP, there are other factors that are more application-centric that will ultimately S I G N & D I G I T A L G R A P H I C S • May 2019 • 37 (Image courtesy of EFI) Printing 100 percent accurate multilayers in one go is one among many swissQprint specialties. (Image courtesy of SwissQprint) Premium Color Group is getting the most out of the LX3 printer's LED technology and its hybrid flatbed/ roll-to-roll format by printing packaging board and rolled media. (Image courtesy of EFI)

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