Sign & Digital Graphics

May '19

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40 • May 2019 • S I G N & D I G I T A L G R A P H I C S DIGITAL PRINTING AND FINISHING DIGITAL GRAPHICS Y ou're well aware of the high-impact results of a printed banner, be it at an indoor retail or trade show setting, or strung across Main Street to announce a summer music festival. Banner print- ing can be a lucrative business for even a small sign shop, with an endless variety of potential clients. But understanding the differences between banner materials and their uses—plus the variety of methods and costs of printing them correctly—sug- gests that you do a bit of research. Sharon Roland, advertising and P R manager with Fisher Textiles in Indian Trail, North Carolina, says the world of banners neatly splits into two appli- cations—hanging banners or banner stands—with durability being the big- gest factor in choosing media for hanging banners used outdoors. For free-standing or roll-up banners used at stands, ease of finishing is an equal consideration when choosing the right media for the job. "It's always best to specify the intended end use first before choosing which fab- ric to use," Roland says. "Fabric used for an outdoor hanging banner might not be the best media choice for a roll-up banner stand, and vice versa." Picking the ideal material then moves into considerations of application, cost and your own equipment, or if it makes sense to upgrade to a latex printer to handle a wider variety of jobs. B A N N E R M A T E R I A L S A BANNER YEAR Increasing your share of the indoor and outdoor banner market B Y A N D Y S T O N E H O U S E Andy Stonehouse is a writer based in Greeley, Colorado, who has been covering the signage industry since 2016.

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