Sign & Digital Graphics

May '19

Issue link:

Contents of this Issue


Page 60 of 88

54 • May 2019 • S I G N & D I G I T A L G R A P H I C S SPECIALTY IMAGING DIGITAL GRAPHICS S mall-format LED-UV printers are com- ing down in price and are so versatile they can personalize just about anything that fits in the machine, but if you've never done this type of printing before, how hard is it to get into? The first step when buying any new piece of equipment is to identify the oppor- tunity that is in front of you, says Mark Stephenson, director of marketing for ColDesi in Tampa, Florida. "These guys are already in the business; they are already making signage; they already have customers," he adds. Sign shops should look at what they are already doing and see if there are holes in it. Things they get requests for but they don't have the ability to accomplish or their production is too slow and they are looking for ways to improve it on a daily basis. "You have to make sure you identify the opportunity and that you pick a product that fits with the opportunity," Stephenson says. ColDesi Compress LED UV printers are considered mid-for- mat. One is 17.7" x 24", which is perfect for foam core, polycar- bonate signs, small acrylic signs and metal parking signs. Another is 44" x 30", which is great for printing real estate signage which is usually printed on corrugated plastic. The Compress printers are very versatile because they can be used to print things a shop is already printing, like small signage, but because prints come out dry, the end product takes up less space and a shop doesn't need drying tables, he adds. There's also no weeding or peeling necessary since the machine is direct print. That means a less-skilled workforce can handle the job of positioning materials in the machine. The Compress printers can print on things up to 11.8 inches deep so sign shops can add a rotary attachment to print on Yeti mugs, cardboard or completed packages. They can also enter the awards business and print on everything from acrylic cubes to basketballs and Swiss Army knives. Stephenson recommends selling these additional products to existing customers first. If a company comes to them for wayfind- GETTING INTO Paula Aven Gladych is a writer based in Denver and has been covering the signage and graphics industry since 2014. Second surface prints on a high-quality acrylic award gives the finished product added depth. Flip it over and customize the front with ease when using a UV printer. UV printing onto a tumbler that is placed on a device that allows the round object to rotate while it is being printed. (Images courtesy of LogoJet) B Y P A U L A A V E N G L A D Y C H Tips for successful item personalization

Articles in this issue

view archives of Sign & Digital Graphics - May '19