Sign & Digital Graphics

May '19

Issue link: https://nbm.uberflip.com/i/1105924

Contents of this Issue

Navigation

Page 62 of 88

56 • May 2019 • S I G N & D I G I T A L G R A P H I C S SPECIALTY IMAGING DIGITAL GRAPHICS you can buy, and it will suddenly pay for itself, she says. Shops need a plan for how the machine will be used. LogoJET's UV-LED printers can print braille signage, which is a huge market. They also can print white ink, gloss, texture and full color in the same run, without any setup necessary. You just push a button and print. UV printers also allow for odd-shaped signage and have an automatic height sensor. Shops with these printers can do more one-off types of things without having to do cus- tom setup for each piece, she says, which "saves a ton of manpower." Jay Roberts, UV printer product man- ager at Roland DGA Corp., says that small-format LED-UV printers are "the optimum product to get into any small business." The company's VersaUV LEF- 12i Desktop UV Flatbed Printer or its VersaUV LEF-200 or LEF-300 Benchtop UV Flatbed Printers have a small foot- print so many business startups have purchased them. "Two things are so prevalent in print- ing right now," Roberts says, "one is cus- tomization and the other is personaliza- tion." He recommends that those interested in buying one of these printers take advantage of industries and markets they are familiar with, like sailing or hockey, and then target those areas. Black polyester shirts can be customized with the DCS DTG process. Simply spray the shirt with distilled water before printing. Stop using harsh pretreatment chemicals. Customers aren't successful just because they buy one of these printers. They need to know what they are going to be printing on, what they like to do, what their interests are and whether they have an existing client base. Many people think that just buying a printer will bring the customers to them. "You have to have a game plan and a product set that fits that game plan. There are so many objects that you can print to and you can identify with and you can personalize," Roberts says. But the com- panies that succeed have a niche market that includes customization and person- alization. Many companies will print on anything and everything and they don't make much money at it. Companies that are popping up in malls, amusement parks and kiosks are fetching a higher price for some of these same objects because they offer personalization. Anytime you can add personalization or customization to an item it becomes unique. "You can use the same type of product set but you are identifying an end user as your target rather than a mass-produced product," Roberts adds. (Images courtesy of LogoJET)

Articles in this issue

view archives of Sign & Digital Graphics - May '19