Awards & Engraving

2019 Custom Gift Annual

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A&E MID-MAY 2019 • a-e-mag.com 29 C locks make great gifts for a variety of occasions. If you aren't sure how to sell these products to your customers, here are a few pointers to help you out: • Emphasize the natural beauty. For example, many clocks feature nat- ural wood grain with a beau- tiful and unique finish. 3 Tips to Market Customized Clocks By Bulova Clocks A&E MID-MAY 2019 • a-e-mag.com 29 IMAGE COURTESY BULOVA CLOCKS • Draw attention to detail. Features such as easy-to-read numerals or a peek-a-boo slow-swing pendulum are desirable for many customers. • Offer to personalize it. For the added effect, offer to laser engrave the pendulum for a conversa- tion-starting piece. A&E Business Tip

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