Awards & Engraving

2019 Custom Gift Annual

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Page 32 of 100

30 • A&E MID-MAY 2019 Y ou gathered all the information from your customer for a custom award project, including the budget, and you are ready to start. Then you discover the price for a steel mold doesn't fit the budget. You are not alone. What do you do? • First, explain to your customer that cre- ating an award is an annuity for both of you. Once they have invested in the mold, it is theirs only. No one else will ever have one like it, and the initial investment is over. • If they finally determine that investing in a mold is not for them, don't give up. There are hundreds of custom awards currently available in metal, crystal, granite, resin, and art glass (as well as combinations of all of them) that don't require molds or are a small fraction of the cost of a steel mold. 2 Tips for Selling Custom Awards By R.S. Owens Business Tip 30 • A&E MID-MAY 2019 A&E

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