Awards & Engraving

2019 Custom Gift Annual

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76 • A&E MID-MAY 2019 The Sales Benefits of Using a Customized Awards Catalog By R.S. Owens M any clients are looking for a custom award made just for them but have no clue when it comes to a budget. Once they hear what a mold could cost to make what they describe, they may lose interest. Not so fast! Don't let them go without exploring a custom awards catalog with them. Have them show you what they like and find out why they like those items. Oftentimes many of the items that can be "semi-customized" to give a one-of-a-kind look. Even a simple base change can dramatically alter the look of the item. Everything from inexpensive crystal shapes to art glass, to metal cutouts and small metal castings can be made to fit a lower cost of what an entire custom award could cost. A&E Business Tip

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