Awards & Engraving

2019 Custom Gift Annual

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Page 86 of 100

84 • A&E MID-MAY 2019 M emorial products can be for family members, friends, col- leagues, co-workers, and pets. Most are displayed in the home, garden, or workplace. Understanding who we typ- ically memorialize and why helps you identify potential customers as well as understand how to help them select a product and write a memorial. • Seek out a local wood craftsman who specializes in making urns for regional mortuaries and cre- matoriums. Partner with them to Selling Memorial Products By Bob Hagel, Eagle's Mark Awards & Signs sell your combined product and services. • Call on mortuaries and crema- toriums. What they are often looking for in service is the ability for fast turnaround, flexibility, and perhaps delivery. • Provide mortuaries and crema- toriums with per-printed appro- priate graphics and fonts for them to use with their customers to make it easy to make choices in their time of grief. Business Tip 84 • A&E MID-MAY 2019 Wood craftsmen are great to partner with for memorial products.

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