Awards & Engraving

2019 Custom Gift Annual

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A&E MID-MAY 2019 • a-e-mag.com 85 • Photo engraving is important for many memorials. You must be adept at taking poor- to moder- ate-quality images and making them look their best. • You may have customers who find it difficult to best memori- alize a friend or loved one. Ask them what some of the person's favorite things were? Remember most about them? Favorite part of the house or yard (where to memorialize them)? This helps get a conversation started and get some ideas flowing. • Create a small product display in your showroom with memorial ideas and make sure you place an appropriate sign there explaining the purpose of the product display. • If you want to display pet memo- rial products, do it separately from people products. • Have a web page for memorial products and make sure there is a link to it from your website menu or home page. IMAGES COURTESY BOB HAGEL A&E MID-MAY 2019 • a-e-mag.com 85 A&E You may have customers who find it difficult to best memorialize a friend or loved one. Ask them questions to get the ideas going.

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