May '19

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rv-pro.com May 2019 • RV PRO • 11 Davis later worked at Dutchmen and ultimately landed a job running a small Thor Industries' RV plant in Michigan. Unfortunately for Davis, the plant was failing, and on May 1, 1996, Thor CEO Wade F.B. Thompson ordered Davis's firing. Despite those setbacks, Davis was driven to succeed. After his dealer friends urged him to start his own company, he did just that, buying a failing manufacturing business in Goshen, Ind., and renaming it Keystone RV. Matt Zimmerman (center) was hired by the Fenech brothers to work for Keystone in 1999. He rose through the ranks and today serves as CEO of Keystone RV. He's pictured in this photo with (left to right): CrossRoads President Ryan Juday, Keystone President Jeff Runels and former Dutchmen President Troy James. "The speedy growth and success of Keystone evolved as a response to weaknesses I observed at major manufac- turers – primarily Coachmen, Fleetwood and Skyline," Davis says. "My own frustrating experience at Coachmen greatly influenced me." Always an entrepreneur, Davis saw plenty of room for improvement in how the bigger RV manufacturers were run- ning their operations at the time. "These were top-down organizations where product decisions were made by execs out of touch with dealers," he says. "Sales departments were given products to sell that were designed in a vacuum with little or no customer input. They were man-

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