RV PRO

May '19

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38 • RV PRO • May 2019 rv-pro.com a statement reading in part, "It is clear based on feedback from our members, attendees and those unable to attend, that we now need to address how a showcase event could be improved – and how issues of timing and location could increase participation and unity across all segments of the RV industry." As part of that, RVIA said it was developing a task force "to explore how changes to the timing and location might improve member value and dealer attendance, and every potential path forward is on the table. The RV Industry Association's volunteer leadership, as well as staff, will begin work on building out that task force immediately." Additionally, as part of the decision to explore a version 2.0 concept of an RV industry week event, RVIA said the Asso- ciation's Board of Directors voted to not move forward with In brief remarks preceding The Reveal, RVIA President Frank Hugelmeyer provided an optimistic outlook on the state of the industry, noting that Go RVing research shows that 30 million Americans have leisure preferences that fit the RV lifestyle and are potential RV buyers. the scheduled RVX March dates in San Antonio 2020 or Salt Lake City 2021. Instead, the current plan is for the task force to present initial findings to the Board of Directors at the June meeting in Washington, D.C., on June 6. RVIA President Optimistic on Industry's Outlook In brief remarks preceding The Reveal (see sidebar article "RVX's The Reveal Wows with RV Debuts" on page 46), RVIA President Frank Hugelmeyer provided an optimistic outlook on the state of the industry. Although there are currently more than 10 million RVers in the U.S., Hugelmeyer told the standing-room-only crowd that Go RVing research shows that 30 million Americans have leisure preferences that fit the RV lifestyle and are potential RV buyers. He stressed the importance of the industry innovating, capitalizing on new consumer trends, and using platforms like RVX to appeal to the next generation of consumers. "RVX isn't just another trade show renamed," he said. "It's an integrated, multi-purpose marketing platform designed to showcase the future of RVing, generate greater consumer interest and drive dealer sales. If we embrace new ways to build, market and service our products, if we support our customers at every turn, if we innovate, excite and attract new consumers to our diverse outdoor lifestyles, the future of the RV industry remains bright." Hugelmeyer said The Reveal was designed to generate maximum exposure for new, cutting-edge products just entering the market, in time for camping season. RVX also was the first event in Go RVing's nationwide "Kick off to Camping Season" campaign – a multi-million-dollar media campaign, conceived to build consumer awareness throughout the high season and driving new customers to dealerships throughout the country. Innovation on Display at RVX A plethora of manufacturers and suppliers used RVX to give attendees a sneak peek at their state-of-the-art technology. Among them: • ASA Electronics showcased a GM 2020 Chevrolet Silverado HD pickup equipped with its iN.Com- mand system, allowing users to monitor and remotely operate a host of features on a towed trailer, including tank levels, HVAC controls and motorized slide-outs. Those features will be available to users through the myChevrolet mobile App, which will be accessible through compatible Android and iOS smartphones, or on the vehicle's infotainment system through phone projection. • Airstream showcased Smart Technology in its 2019 Classic model that digitally connects owners to their RVs for a more enjoyable camping experience. In addi- RVX Show Coverage

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