May '19

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56 • RV PRO • May 2019 rv-pro.com D E A L E R S Other performance upgrades including Wilwood brakes, a hydraulic clutch and a Muncie SM465 transmission ratchet up the performance needed to move what's behind the driver's cab down the road with haste. What's back there, and the reason this build is getting so much attention, is, put simply, a whole lot of awesome. The camper shell is a full custom creation, upgraded in nearly every way possible while staying true to the general style and lines of the original. A kitchenette, a full bathroom, a queen-size bed, a flat-screen TV and Wi-Fi give the retro beauty all the creature comforts of a modern camper. For Josh Gifford, Creative Mobile Interiors' president, ReRun epitomizes much of his, and the company's, approach to all the custom projects the company builds. "Big, small, new, old – it's all fun," says Gifford. "We treat an older coach like this (ReRun) the same way we do a million-dollar coach. It's got to be interesting and creative and high quality and it has to be executed really well. ReRun is all of those things." For Gifford, the vision for ReRun and a big debut SEMA project build was about 10 years in the making. "The first time I attended SEMA I knew we had to be there as a company eventually," he recalls. "We've come so far since then. A lot has happened in those years. By the time we went to the show in 2017, I decided that the time had come to get started." To say that "a lot has happened" is a substantial understate- ment. The intervening years saw the company grow substantially in revenue and staff, move into consecutively larger shop spaces, and build a national reputation for its creative custom coach builds. Regrettably, it also saw the unexpected passing of the company's co-founder, Owen Connaughton. 'Josh, We Trust You.' "Having gone through the tragedy of losing our founder and owner had left us all changed – left the company changed," says Gifford, who took over as president of the company in 2013. "But it has been so great to see how the company and the team has grown and evolved and bonded through that experience." All of those trials and tribulations made it great time to start a high-profile project for the staff to rally around, according to Gifford. "When I had the idea in 2017 to do a retro camper build for SEMA 2018, I think the team was ready for a boost," he says. "Thankfully, I was able to bring the team around to the idea. I told them from the start, this will not be a money maker, Custom Mobile Interiors invested a significant amount of effort, time and money to renevate the camper. Notably, the camper shell is a full custom creation, upgraded in every possible way, and the coach's interior was completely redone.

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